By Jake Sasseville
I am starting a blog, that will be written in haiku-type entries, with photos from the road, detailing the good, bad and ugly for RoadTrip2010.
—
tonight
we had our pre-road trip meeting
nearly every piece of our team were there
our agency, Alliance Agency
digital, PR, management, strategy
insane what 9 people are doing
to make this a reality.
we are embarking on a 45 city tour
an advance team booking PR and locations
a small events team booking insane events, promoting them
it is a true whirwind.
when i think back to first fantasizing about this
my thought was:
“I wonder if I could get a brand
to back my PR efforts
so that I can go out on the road
like I’m running for President
and meet the tens of thousands of people
that watch my show each week.
I wonder if… no, that will never work.”
everyone told me i was crazy.
then i called FRS Energy, Lance Armstrong’s company
I said I wanted to meet my fans
and I wanted to do it with them.
They said Yes.
Miracle happen.
we’re set to build 15 schools in southeast asia
and contribute hundreds of thousands to Livestrong.
we are meeting the road team in St Louis tomorrow
getting the bus
and on the road we go
i have no clue if anyone will show up at our events
i’m nervous and anticipating it
everyone is working so hard.
whenever i get anxious
i close my eyes
and tell myself to let go.
anytime i find myself complain
i quickly remember of the “JAKE” 3 years ago
and how that guy, who was begging for money
from advertisers
would KILL to be the “JAKE” today.
i give gratitude for my challenges
and release anxiety.
i hope that derek fisher will come out with us
i look forward to meeting J.Cole on the music tour
it’s all such a dream
if you’re in one of the 45 cities we’re going to
join us.






