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Late Night Republic on Friday announced the first seven stops on the LNR RoadTrip 2010. All are free events sponsored by Late Night Republic. If you don’t see your city or details on your city’s events, check back soon — we’ll be adding new cities and event daily. This fall, LNR is rocking America on TV and in your city!
ST. LOUIS, MO
Saturday, September 18 at 1 p.m.: The Great St. Louis TV Race
Grab some friends, put on some pajamas, and ride a TV to the finish line. Win FRS Healthy Energy and more.
Facebook Event Page | Online Registration
KANSAS CITY, MO
Sunday, September 19 from 5:30 to 8 p.m.: Building Rome in a Day! Cardboard Box Maze
Come relive the early days of the republic as we craft the largest cardboard box maze ever.
Facebook Event Page
PEORIA, IL
Tuesday, September 21
CHAMPAIGN, IL
Wednesday, September 22
CHICAGO, IL
Friday, September 24
MILWAUKEE, WI
Saturday, September 25
MADISON, WI
Sunday, September 26 at 3 p.m.: Defend The Republic Cardboard Tube Battle
Don togas and face off in the ultimate battle of good and evil with thousands of cardboard tubes!
Facebook Event Page
Have questions about any event? Email roadtrip@latenightrepublic.com.
The Shake has exclusively obtained an internal message sent by Jake Sasseville to his staff members on the eve of Late Night Republic’s promotional and music events that begin this month and continue through the fall. In the email, sent very late on Friday night, Jake lays out his vision and expectations for driving an extremely aggressive schedule of during the tour. The tour’s travel dates were finalized earlier in the day on Friday. (See the first dates here.)
The unedited email is reproduced below.
Continue reading.
Ypulse, a company that researches teen and young adult consumer behavior, published a long Q&A with Jake this week on its youth marketing channel. Along with information about Jake’s business philosophy and decisions, the interview includes Jake’s take on the Leno-Conan situation.
The San Diego Entertainer published a story today urging the local CW network to keep Jake on television for the fall. The station is considering shifting Jake’s timeslot to a made-for-TV movie! (Frankly, that’s about as wise as putting a half-hour jazz-flute performance on the air.)
Read the article and let folks in San Diego know that you want Jake to stay on the air. Give the station a shout on Facebook and Twitter, too!
By Christina LeBlanc
Correspondent
Late Night Republic Mission Control (Visualization)
Jake Sasseville’s “Late Night Republic” is anything but conventional, right down to its producing style. While “Late Night Republic” and its host are based in New York, co-executive producer and chief strategist Mara Marich Tardy operates from Texas, in what the staff calls “Mission Control Houston.”
A Cable Ace and multiple BDA winner and Emmy nominee as writer, director and producer, with many years of experience working with MTV New York, Mara’s advertising and entertainment background make her an invaluable member of the “LNR” team – a team whose members span the country from Los Angeles (public relations) to San Francisco (digital) to Oklahoma (tour coordination) to New York (show production) to Florida (financial) and up to Maine (digital). Continue reading.
By Bobby Guerette
Digital Producer
Jake was featured on the front page of Wikipedia this morning. Wikipedia editors had pulled a piece of trivia from the Jake Sasseville entry and posted it in the “Did You Know?” section of the main page from 8 a.m. to 2 p.m.
The featured item said, “Did you know… that to secure sponsorship for his TV show, New York-based host Jake Sasseville talked his way onto a local broadcast 700 miles away, so he would be seen by executives at his target’s headquarters?”
That’s in reference to the time in 2008 when Jake traveled to Peoria, Illinois, and appeared on a local morning show in an attempt to attract State Farm as an advertiser. An Inc. Magazine correspondent later reported on Jake’s visit under the headline, “Too Much Chutzpah?”
According to Google, Wikipedia was the fifth most-visited site on the web last month, with 280 million unique visitors and 6.5 billion page views. Continue reading.
By Bobby Guerette
Digital Producer
Monday’s issue of Ad Age, the advertising industry’s leading trade publication, features a story on the unique partnership between “Late Night Republic” and Pringles Xtreme.
The story begins: “Procter & Gamble could have gone with a lot of late-night hosts to promote its Pringles Xtreme crisps — Jimmy Kimmel, Jay Leno, David Letterman or Conan O’Brien. But it chose instead Jake Sasseville.”
It’s a good read for anyone interested in business and media in the 21st century.
Upload 90 seconds of the funniest, most extreme stuff you’ve got and be entered for your chance to win a VIP sketch-comedy experience in NYC! Plus, a few lucky entries will be chosen by JAKE to be featured on “Late Night Republic.”
Also, to find out more about the Pringles Xtreme Campus Tour featuring We The Kings and J. Cole, sign up for our mailing list. Or you can just sign up for our mailing list to get more e-mail in your inbox; all your friends will be jealous of how popular you are.
href="http://digg.com/submit?url=http%3A//www.latenightrepublic.com/2010/08/unleash-your-innerxtreme&title=Unleash%20Your%20Inner%20Xtreme">
By Max Mogensen
Special Correspondent
When we watch a television show or a movie, we don’t always realize how many people it takes to bring such productions to life. Dozens of people, for example, labor to create Late Night Republic, often working far from the spotlight. I connected with Vi Ramon, executive assistant to host and executive producer Jake Sasseville, to discuss her role in the organization.
“It’s odd,” says Vi, “I’m not very organized in my own life, but I’m super organized when it comes to other people’s lives.”
When Vi was a girl, she used to organize her grandparents’ junk drawer for fun. And if you ask her, not much has changed since she was a girl. Vi’s job is to give her boss all the information he needs exactly when he needs it, to make connections, to record meetings, to handle multiple schedules. Her job, in effect, is to organize the junk drawer that is Jake’s work life.
Jake was interviewed by The Examiner during a trip to Portland, Maine. The story asks, “So how does a kid with virtually no showbiz experience move to New York and turn his dreams into reality?”
By Max Mogensen
Special Correspondent
An interview with Jake Sasseville tends to feel a little like his late night talk show: never predictable, zany one moment and heartfelt the next, and always slightly off track, despite the best efforts of everyone involved. While filming in New York, Jake filled me in on his new show and a myriad of other things. (Letterman, watch your back!)
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Max Mogensen: Late Night Republic? In a soundbite.
Jake Sasseville: Like, the whole show?
MM: Well, give me the history.
JS: I guess it was when I was 14, in Maine, watching Katie Holmes on Dawson’s Creek and learning to masturbate, and it hit me that I wanted to create television that was as compelling as that for my generation. I started on local access as The Edge, and in 2003 we were syndicated by a Fox affiliate in Maine. When the show moved to New York, I analyzed, really for the first time, what worked about it and what didn’t. We self-syndicated on ABC affiliates around the country, and at the same time did the Jake After Jimmy campaign. In August, we launched the new show.
Jake knew since he was in junior high school that he wanted to host a TV show. He never let his lack of a professional crew, advertisers, or network stop him — he gathered up friends to serve as cameramen, found whatever equipment was around, and convinced local celebrities to appear on his “show.” And now he has a show that appears in more than 50 cities nationwide, awesome sponsors like Pringles Xtreme, and a professional television staff working on both coasts. Sometimes you just need to turn on the camera and make magic happen.
So here’s your chance to shoot from backyard filmmaking to national fame. Create a comedy sketch that shows your inner Xtreme. Make sure it’s less than 90 seconds, and enter it at our contest site, http://www.pringles.com/innerxtreme. The winning video will be selected by popular vote and the filmmaker will receive an awesome prize — a two-night trip to New York City to attend the taping of a comedy show.
Make sure your entry follows the Official Rules and submit your video today. Visit http://www.pringles.com/innerxtreme to unleash your comedic awesomeness upon the world.
Jake with Carlos, his security detail, at Jake's chalet in Nicaragua.
recently
while on a 7-day disconnect-ation
from technology, my staff, friends
and everything else in New York City;
I rented a small Asian-inspired house
on a cliff
in the rain forest
just north of the costa rican border
in Nicaragua.
so deep in the rain forest in fact
that SURVIVOR is filming its 62nd season
on the beach below.
