In a lengthy article that compares Late Night Republic’s success to Malcolm Gladwell’s “Tipping Point” model, Young Money Magazine describes the leadership team and philosophies behind the show.
Suzanne Stromberg from the University of Colorado at Denver interviewed Jake last week. In this great video, Jake discusses his philosophies on business, life, and communication.
Remember: Late Night Republic begins airing in Denver on November 6. Until then, watch full episodes online.
Ypulse, a company that researches teen and young adult consumer behavior, published a long Q&A with Jake this week on its youth marketing channel. Along with information about Jake’s business philosophy and decisions, the interview includes Jake’s take on the Leno-Conan situation.
By Bobby Guerette
Digital Producer
Monday’s issue of Ad Age, the advertising industry’s leading trade publication, features a story on the unique partnership between “Late Night Republic” and Pringles Xtreme.
The story begins: “Procter & Gamble could have gone with a lot of late-night hosts to promote its Pringles Xtreme crisps — Jimmy Kimmel, Jay Leno, David Letterman or Conan O’Brien. But it chose instead Jake Sasseville.”
It’s a good read for anyone interested in business and media in the 21st century.
Jake was interviewed by The Examiner during a trip to Portland, Maine. The story asks, “So how does a kid with virtually no showbiz experience move to New York and turn his dreams into reality?”
Sponsored By
